New Baby Sling imitates "football" position

With an insulated arm-sized hump in the mix, a new baby sling would hold the baby out in front of you, face down, head to the side. Babies love this position as an alternative to the face-up position. It's just tough on parents' arms. Enter the new sling that suspends baby face down, with an insert that mimics your other arms underneath the baby. Much parental satisfaction to be had here...