Thursday, January 10, 2008

#18 "Green Mainstream"

#18 "Green Mainstream": A website for the new movement of making Green something that isn't something you have to think about, proselytize or convince yourselves or others to "do". The best idea I can think of for the site would be showing what my pal Uncle Joe said to do; "be the change you want in the world". Show examples of normal people doing green things just because it's what they do. Tutorials on how to do subtle green things at the workplace to make it more normalized, habitualized, un-special. My underlying issue is with the current "fad" of green overtaking the actual caring for the earth by consuming less and using things more efficiently. It just has to be a cultural shift brought on by lots of people just doing it again and again, passing it on by showing people how it's just "what we do".

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